Regulation bodies

in the media industry the various media outlets are regulated by various companies. these companies are paid by the industries themselves in order to make sure all companies are treated fairly.

The BBFC:

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the BBFC stands for britsh board of film classification. these are the people who give each film a age classification.

the process(BBFC.co.uk):

Typically, two examiners view a film for theatrical release. In most cases a Senior Examiner will confirm the examiners’ recommendation. But if the Examiners are in any doubt or fail to agree, or if important policy issues are involved, the work may be seen by other members of the Board up to, and including, the Director and Presidential team. Occasionally we need to take specialist advice about the legal acceptability of film content or its potential for harm.

The same process exists for DVDs and Blu-rays though generally these are seen by one Examiner. However, opinions from other Examiners may be required for more difficult works.’

the BBFC looks at issues such as discrimination, drugs, horror, dangerous and easily imitable behaviour, language, nudity, sex, and violence when making decisions. The theme of the work is also an important consideration. They also consider context, the tone and likely impact of a work on the audience.

The BBFC is an independent, nongovernmental organisation. this means have no power over the BBFC or there choices. Because of this the BBFC have to charge any film that is submitted for classification. The BBFC works with local authorities to make sure films that haven’t been classified don’t make it into cinema.

The BBFC are also a lot stricter when regulating DVD and Blue-Ray releases as there is a higher possibility of people under the recommended age watching the content.

The BBFC also have to take into consideration many laws such as the obscene publications act 1959/1964, The protection of children act 1978 and the licensing act 2003.

ASA:

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ASA stands for the advertising standards authority. ASA is the regulator of advertising across all media in the uk. like the BBFC, ASA is a completely independent authority and gains money from the industries it regulates.

the aim of ASA is to make sure that advertising in all media is decent, honest, truthful and legal. it also tries to make sure it is beneficial for the consumer, business and society.

this means they have to make sure every ad takes the appropriate approach the situations, portrays various races, sex’s and ethnicity’s in the correct way.

it also means it makes sure the advert abides by all the laws, and finally it makes sure the adverts doesn’t lie about any product or deal its trying to advertise.

ASA also acts on complaints. for example if an advert is shown on public television and then ASA receive a large amount of complaints about it, ASA has the right to take that ad down.

From http://www.asa.org.uk/About-ASA/About-regulation.aspx:

The UK advertising regulatory system is a mixture of

  • self-regulation for non-broadcast advertising
  • co-regulation for broadcast advertising.

Broadly this means that the system is paid for by the industry, which also writes the rules, but those rules are independently enforced by the ASA. For TV and radio advertising, we regulate under a contract from Ofcom.

The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising.

The system is a sign of a considerable commitment by the advertising industry to uphold standards in their profession. All parts of the advertising industry – advertisers, agencies and media  have come together to commit to being legal, decent, honest and truthful in their ads.

OFCOM:

Ofcom are a independant regulator for the uk communications industries. this means they regulate every that cross over the airwaves from tv and radio to mobiles and the postal service. they are there to make sure the consumers get the best from their communication services and that the industries themselves maintain a high standard of quality.

unlike the other 2 mention regulation bodies ofcom operates under the communications act 2003, in this act it is spelt out what ofcom should do. ofcom can do no more or less then what that act says.

also unlike the other regulation bodies ofcom is funded both by the industries and the government.

from http://www.ofcom.org.uk/about/what-is-ofcom/:

Our main legal duties are to ensure:

  • the UK has a wide range of electronic communications services, including high-speed services such as broadband;
  • a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;
  • television and radio services are provided by a range of different organisations;
  • people who watch television and listen to the radio are protected from harmful or offensive material;
  • people are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded; and
  • a universal postal service is provided in the UK – this means a six days a week, universally priced delivery and collection service across the country; and
  • the radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.

What we do not do

We are not responsible for regulating:

  • disputes between you and your telecoms provider;
  • premium-rate services, including mobile-phone text services and ringtones;
  • the content of television and radio adverts;
  • complaints about accuracy in BBC programmes;
  • the BBC TV licence fee; or
  • post offices; or
  • newspapers and magazines.

my opinion: in my opinion the regulatory bodies are necessary in order to maintain a standard in the media industry however i feel some bodies arnt doing their jobs well as seen in recents many stories, especially in the print industry, of various incidents that have not been picked up on such as phone tapping.

 

 

 

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